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How to navigate uncertainty

When we’re operating in uncertain conditions, we tend to grasp for certainty.

We look for the life hack, the shortcut, the step-by-step formula.

Over time, we lose our ability to interact with uncertainty.


Instead of searching for someone else's solution to our problem, we are better off trusting that we're versatile enough to tackle any problem.


✦Yes - you’ve never launched this specific product before.

✦You’ve never tried this specific marketing strategy before.

✦You’ve never had a job like this before.


👉🏻But you have years of experience.

👉🏻You’ve launched other products, executed other strategies, and had other jobs in the past.


There was a time when it was the first time that you did anything.

You’ve been here before, and you’ve emerged intact.

You endured setbacks, solved unforeseen problems, and developed critical skills that you can apply to your next problem.


In the end, we all have a choice.

We can avoid uncertainty, and keep doing what we did yesterday.


Or we can step into the unknown, confident that we can use our considerable abilities to handle the curve balls that will inevitably come our way.


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