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I often hear judgements about someone "shamelessly" self-promoting. I don't get the concept of shameless self-promotion. The phrase presumes that self-promotion is normally shameful.

Here’s the thing: If you don’t promote yourself, no one else will.

This doesn’t mean you spam people or take advantage of them. It means you promote with kindness and respect. It means you promote to people who’ve given you permission—who’ve raised their hands and said, “Yes, I want the thing.”

You may have the most magical product or idea but if you don't promote it, you won't serve the people who need it. If you don’t promote your product or your service, the customers won’t come. If you don’t promote yourself, the job offers won’t come.

Self-promotion is not an act of shame. It’s an act of courage.

To promote yourself is to be vulnerable.

It’s time to take the shame out of self-promotion. If there’s any shame, it’s in not promoting something that can benefit others because you are too afraid of rejection.

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